Wellbeings
Tasked with the creation of promotional photos for a new CBD inhaler product by Wellbeings the goal was to display the product and brand as relaxing, elegant, and light. a product that is there when you need a burst of calming energy, or a touch of relief in the stressful moments of your everyday life.
Whiteclaw ‘New Flavors’ (USA)
Entrusted with capturing the promotional photos for the launch of Whiteclaw’s Variety Pack No.2 launch in March of 2020 the goal was simple. Capture the packaging and design of the new flavors while strictly staying within the black and white with bursts of color brand style that their fan base has become accustomed to since their launch.
Footlocker
‘Evolution of The Swoosh’ Teaser
Responsible for building and executing the Footlocker X Nike ‘Evolution of the Swoosh campaign. The goal was to tell the story of how Nike’s iconic swoosh logo has evolved, since its conception in 1971, as a cultural icon and staple not only in fashion and footwear, but how its evolved into something more than a sneaker - a lifestyle, and a way of displaying who you are.
Black Rifle Coffee Company ‘The Grinch Who Stole Coffee’
With a holiday season of 2022 quickly approaching, Black Rifle Coffee Company decided to create a holiday campaign focused on adding their unique spin on the classic How The Grinch Stole Christmas story from their brand perspective. Focused primarily on capturing content for social channels and imagery for promotion of their new product SKUs during the shoot we were able to capture content for use cross-platform to introduce customers to new products as well as simultaneously get them in the holiday spirit with their favorite coffee brand, Black Rifle.
Manfrotto ‘The Chicago Backpack’
In early 2020 Manfrotto approached with a new line of backpacks for photographers. Designed to be the perfect pack for city-oriented photographers the goal was to showcase its premium functionality and ease of use in the fast-paced moments of the city where getting the perfect shot requires instant access, no mistakes, and perfect timing.
Whiteclaw Canada Launch
With all the brand love and attention it received upon and its initial launch in the United States, White Claw aimed to push further and introduce its product on an international scale. Its first stop? Canada. Approaching its release the goal was to capture White Claw’s Canada specific can designs in and around iconic landmarks all over the country with a 2 week deadline. Toronto, Niagara Falls, Vancouver, BANFF, Nova Scotia, and Montreal.
Jetson Probiotics
In October 2023 Jetson Probiotics reached out looking to capture an ecosystem of content for their 2023 holiday season. With the goal of capturing a holiday themed campaign for their product 'After Ate,' the goal was to capture content specifically designed around the idea of post-feast relief during the holiday season. Set against the backdrop of festive family gatherings, the photo and video shoot aimed to seamlessly integrate the product into the joyous chaos of holiday meals. The goal wasn't merely product-focused; it was about showcasing 'After Ate' as an essential companion, ensuring friends and families enjoy holiday festivities without the discomfort of indigestion and fatigue. Through the content we captured, we were able to portray how Jetson Probiotics enhances the holiday experience, emphasizing well-being during shared celebrations and focusing meaningful impact as families gather for the holiday season.
Gibson’s Group Chicago Event Space
In the latest collaboration with Gibson's Restaurant Group, I had the privilege of capturing the essence of their new luxurious event space through photography. The mission was clear: to showcase the high-end ambiance, sophisticated mood lighting, and overall opulence of the venue, setting the stage for a captivating promotional campaign to bring in new clients and business to the event space located in the heart of Chicago.
